When a potential customer decides to pick up the phone and talk to a business, they are likely to be very interested in the product or service they are offered. Pay Per Call, or PPC, provides a higher payout than most other marketing campaigns because the people who make these calls have a high likelihood of buying from the business. This can help businesses generate more sales and maximize their return on investment. Here are some tips to help you get the most out of PPC campaigns.
PPC companies operate a wide variety of advertising channels. While you may assume that pay per call companies only run campaigns online, they often target both desktop and mobile users. Because of this, they work well with traditional advertising channels as well. If your company uses PPC to promote a product or service, it may be worth looking into the pay per call options. They can work seamlessly with your current marketing strategy to bring in the most money. In addition, PPC advertising is much cheaper than traditional advertising methods, which can generate higher conversion rates.
Pay Per Call has its roots in simple paper ads. The idea is to encourage consumers to call a business by offering a service or product. This method has gained popularity in late night infomercials, where companies can track ROI by assigning a phone number to each viewer. This will enable marketers to track how many times an individual consumer calls a particular advertisement to learn more about the product or service. They can also monitor how many consumers call each commercial to see if their efforts are working.
Pay per call advertising has proven to be extremely effective in reaching customers who are looking to speak to a business before making a purchase. Many customers find an advertiser through a TV commercial, but they may decide to call after seeing their mobile PPC ad. Most mobile users do not like to fill out forms, so a ‘click to call’ ad extension allows them to call a business with a simple click of a button.
Using a PPC platform such as Retreaver to track calls back to the ads helps you maximize your return on investment. It allows you to use unique click IDs to match leads with the most relevant buyers, and captures a range of contact attributes for tracking purposes. Dynamic tracking numbers are ideal for displaying auto-populating template phone numbers on your website, as these numbers can be assigned to multiple visitors at the same time.
To increase revenue from PPC, you should target a larger geo than usual. A pay per call campaign targeting only 20 states would require a higher cost per click than one targeted to fifty states. In addition to this, you should target a broader geo in your campaign. By targeting more people, you’ll be able to reduce your costs per click. This way, you’ll have more money to spend on marketing. While it may be tempting to start with a national offer, start small and build a client base locally first.